Luxury Branding was engaged by Villa Hotels & Resorts to design and lead a five-day Discovery Expedition in Cape Town, South Africa. Its purpose to inspire 30 leaders from the company towards a brand-led transformation from Good to Great.
Piers Schmidt is an accomplished conference speaker and panel moderator. A trusted commentator, he is available to provide media with an independent expert opinion from inside the world of luxury.
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Luxury Branding was engaged by Villa Hotels & Resorts to design and lead a five-day Discovery Expedition in Cape Town, South Africa. Its purpose to inspire 30 leaders from the company towards a brand-led transformation from Good to Great.
During Piers Schmidt’s visit in May 2022 to guest lecture on the Master of Business Administration in Hospitality, Piers was interviewed by Associate Professor of Strategic Management Demian Hodari, PhD for his ‘Managing Underperforming Properties’ course.
An affiliate of U.S. private equity fund KSL Capital Partners has acquired the parent company of United Kingdom boutique hotel chain The Pig Hotels. Piers Schmidt comments for Hotel News Now.
On 24 March 2022, Sue Harmsworth and Piers Schmidt, Advisory Board members of Red Sea Global, took part in a panel discussion with Skift President Carolyn Kremins to explore Regenerative Travel and the Future of Global Tourism.
Customer expectations are rising, and marketers are frantically trying to keep up in a world where connected and real-time experiences are considered the norm when interacting with brands.
On 16 November 2021, Piers Schmidt joined Jo Rzymowska, Vice President & Managing Director, EMEA, of Luxury Branding client Celebrity Cruises, Filip Boyen and Claire Peake on a panel to discuss the impact of Covid on the luxury sector.
Luxury branded residences have become something of a staple in big budget developments and now they are not just for hotel brands. Plenty of high-end names have entered the fray with big, buzzy builds. Is this just the logical next step for brands who want a deeper connection with consumers?
At the third edition of the Italian Hospitality Investment Conference, held at the Palacongressi in Rimini, Italy, Piers Schmidt and Alexander Rae, Head of M&A for Beaumier, were interviewed on stage by Massimiliano Sarti of Travel Quotidiano, on the ‘Financing and Developing of Alternative Locations and Platforms’.
Piers Schmidt joins an illustrious panel of (mainly) Italian five-star hoteliers at the Luxury Hospitality Conference in Milan.
In June 2021, The Red Sea Development Company announced the appointment of Piers Schmidt, Founder of Luxury Branding, to its global Advisory Board.
Luxury Branding is a strategic advisor specialising in generating sustainable brand value. Its principal experience is in the ultra-competitive premium segments of the tourism, travel, hospitality and residential real estate sectors.
Read MoreWith a unique blend of ‘calculated creativity’,
Luxury Branding helps ambitious organisations to define and express how they are special, different, and better: special for their affluent customers, different and better than the competition.
Luxury Branding introduces NXGN, a suite of four specialist services designed to facilitate luxury brands in the experience economy to forge meaningful and enduring connections with this distinctive cohort.
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