High Value Counsel –
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combine decades of experience with fresh insight to guide luxury organisations past
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The Brand Extensions Blueprint (2025)

By Sam Porter-Thomas

The hospitality and branded real estate sectors are profoundly transforming as consumer brands venture beyond their traditional domains. Luxury Branding’s pioneering research charts this phenomenon, mapping the current and planned entry of 64 global brands into hotels and branded residences, spanning 434 projects worldwide.

Technology in Luxury Hospitality: empowering Choice and Personalisation

By Mungo Schmidt

As luxury operators consider adopting the latest digital solutions, a crucial distinction emerges: technology should enhance rather than replace the human touch that defines exceptional service.

Corinthia Hotels – Part One

Brand-led transformation

In early 2023, Corinthia Hotels engaged Luxury Branding to spearhead its transformation from a respected operator to a leading ultra-luxury brand, setting the stage for a new era of ‘Properly Inventive’ hospitality as it prepares for ambitious global growth.

Corinthia Hotels – Part Two

Property Positioning

In the second phase of our collaboration with Corinthia Hotels, Luxury Branding developed positioning frameworks for each property. These frameworks highlight each hotel's unique character while reinforcing the brand’s overarching ‘Grand Boutique’ identity across locations from London to Rome, Brussels to Bucharest and beyond.

Piers Schmidt featured on ‘The Social Hotelier’ podcast

Podcast

I enjoyed joining Sam-Erik Ruttmann on the latest episode of his podcast, ‘The Social Hoteliery’, which aired on podcast platforms on 2 April, 2024.

Global Hospitality Talk Postscript and Presentation

Brand Value

Following requests for a film of Piers Schmidt’s recent keynote presentation delivered at the Global Hospitality Talk, hosted by Raffles London, a studio recording is now available.

Villa Resorts

Brand-led transformation

As its next generation takes the helm, over four years between 2019-2023, Luxury Branding has guided an ambitious brand-led transformation of the family-owned Maldivian resort group Villa Resorts.

Thyme

Brand-led transformation

In late 2021, Your Doctor Group appointed Luxury Branding to refine the business concept and develop stand-out branding for a personalised private health offering designed for the so-called ‘one per cent’.

Sunlife

Brand-led transformation

Luxury Branding was appointed by Mauritian hotel group, Sun Resorts, to reimagine its philosophy and culture across all areas of the guest experience and inject new life into the 45-year-old brand.

Celebrity Cruises

Brand Positioning

Celebrity Cruises President and CEO, Lisa Lutoff-Perlo, engaged Luxury Branding to facilitate course correction in the brand positioning of an award-winning cruise line.

Agency

With a unique blend of ‘calculated creativity’, Luxury Branding helps ambitious organisations to define and express how they are special, different, and better: special for their affluent customers, different and better than the competition.

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NXGN

Luxury Branding introduces NXGN, a suite of four specialist services designed to facilitate luxury brands in the experience economy to forge meaningful and enduring connections with this distinctive cohort.

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