Industry


28 November 2024

The Brand Extensions Blueprint (2025)

The hospitality and branded real estate sectors are profoundly transforming as consumer brands venture beyond their traditional domains. Luxury Branding’s pioneering research charts this phenomenon, mapping the current and planned entry of 64 global brands into hotels and branded residences, spanning 434 projects worldwide.

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2 April 2024

Piers Schmidt featured on ‘The Social Hotelier’ podcast

I enjoyed joining Sam-Erik Ruttmann on the latest episode of his podcast, ‘The Social Hoteliery’, which aired on podcast platforms on 2 April, 2024.

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1 April 2024

The Eloquence Embellishment Engine

In an era where the essence of luxury is not merely experienced but also exquisitely articulated, Luxury Branding, the leading luxury hospitality consulting firm, proudly introduces a boundary-pushing innovation: the Eloquence Embellishment Engine.

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27 March 2024

Global Hospitality Talk Postscript and Presentation

Following requests for a film of Piers Schmidt’s recent keynote presentation delivered at the Global Hospitality Talk, hosted by Raffles London, a studio recording is now available.

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25 March 2024

Luxury Hotel Brands: Too Small For Their Boots?

On 21 March 2024, Piers Schmidt gave the keynote at Global Hospitality Talk, the leading networking conference for the hospitality leadership and design community. Piers’ well received address identified the discrepancy in brand value between hotel brands and those in other luxury sectors and proposed steps the industry needs to take to grow their stature. This article is a condensed version of the presentation.

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8 June 2023

Piers Schmidt contributes article to ‘Branded Residences: An Overview’

We are pleased to highlight the contribution by Piers Schmidt, the Founder of Luxury Branding, to ‘Branded Residences: An Overview’, the recently published report by Graham Associates.

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18 October 2021

Luxury Branded Residences

Luxury branded residences have become something of a staple in big budget developments and now they are not just for hotel brands. Plenty of high-end names have entered the fray with big, buzzy builds. Is this just the logical next step for brands who want a deeper connection with consumers?

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1 May 2018

How Digital Democratised Luxury

Luxury today is open to more and more people, with digital technology having had a huge impact on this change. Piers Schmidt reports on how he believes the luxury industry has become democratised by digital.

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4 October 2021

Is Technology Displacing Craftsmanship?

In the world of luxury personalisation, the relationship between technology and craftsmanship is changing. Does that mean our definition of luxury is changing too?

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5 October 2021

Three Branding Lessons from Giorgio Armani

We live in an age of disruption and as economies, technologies and attitudes continue to change, so too does the art of branding.

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