How Digital Democratised Luxury

1 May 2018

Luxury today is open to more and more people, with digital technology having had a huge impact on this change. Piers Schmidt reports on how he believes the luxury industry has become democratised by digital.

In this thought piece, originally published by Luxury Society and reproduced here by Europa Star, Piers Schmidt proposes the paradoxical motion that ‘luxury’ has become democratised by digital, which is the product of three main reasons that can be summarised as the three ‘A’s: Accessibility, Availability and Accountability.

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Advisory

Luxury Branding is a strategic advisor specialising in generating sustainable brand value. Its principal experience is in the ultra-competitive premium segments of the tourism, travel, hospitality and residential real estate sectors.1

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Luxury Branding introduces NXGN, a suite of four specialist services designed to facilitate luxury brands in the experience economy to forge meaningful and enduring connections with this distinctive cohort.3

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