23 September 2021
Luxury Hospitality Conference, Milan
Piers Schmidt joins an illustrious panel of (mainly) Italian five-star hoteliers at the Luxury Hospitality Conference in Milan.
Industry
23 September 2021
2 August 2021
Cottonmill
Most spas are created equal. Exceptionally, the Cottonmill Private Members’ spa at Hertfordshire hotel, Sopwell House, was designed to be rather less equal than others.
12 November 2020
Brand Standards ‘Reset’ by COVID-19 but Won’t Fade
In the midst of the COVID-19 pandemic, owners and brands embroiled in difficult conversations. Hotel News Now spoke to Piers Schmidt about the enforcement of brand standards during a global crisis.
5 March 2020
Aman Sees Space for Janu Brand: Experts Fear Dilution
Aman Group has launched a sibling brand, Janu, its first in its 32-year history, which executives say will share DNA but at a lower, albeit still-luxury price point.
16 July 2019
Dubai property developer Damac completes acquisition of Roberto Cavalli
Damac is well-positioned to develop the brand’s licensing operations, which currently accounts for one-third of revenue.
13 February 2019
IHG Buys Six Senses as New Niche Atop Luxury Portfolio
After standing pat for much of the consolidation wave, following its late-2014 buy of Kimpton, InterContinental Hotels Group has acquired Six Senses Hotels Resorts Spas, which becomes IHG’s second recent luxury acquisition after Regent.
24 October 2018
The Rise of The Hotel Super Suite
Take a look inside the new crop of luxury penthouses catering to the mega wealthy.
5 October 2021
The Sea of Sameness:
a Rising Tide
While guiding the brand-led transformation of Naiade Resorts into LUX* Resorts & Hotels, I coined the term ‘Sea of Sameness’ to describe the more or less generic offering of so many resort companies at the time.
18 November 2022
Boutique Group
In partnership with Boston Consulting Group, Luxury Branding was engaged by the Public Investment Fund (PIF) of Saudi Arabia to develop the brand for Boutique Group.
2 August 2021
C Resorts
Luxury Branding partnered with Constance Hospitality Management to define, design and deliver for them a sister brand positioned as a upper upscale lifestyle offering.