In its 32 years since being founded by hotelier Adrian Zecha, Aman Group has gained legions of aficionados—known as ‘Amanjunkies’—with only one brand, the eponymously named Aman.
Now, the hotel group looks to build on that fan base with the launch of a new brand, Janu.
In this piece for Hotel News Now, ‘Aman Sees Space for Janu Brand; Experts Fear Dilution’, Terence Baker asks Luxury Branding Founder Piers Schmidt for his opinion on the move to introduce a diffusion offering.