Creating a Gen X playground

How do you entice and then delight a breed of luxury consumers looking for exceptional holiday experiences that transport them away from the daily grind?

Prestigious Mauritian hotel operator, Constance Hotels, Resorts & Golf wanted to expand its business, by creating a new brand – C Resorts by Constance.

However, Constance needed to avoid cannibalising its existing business or presenting the new brand as a discount version of its luxury sibling.

We came on board to shape a brand idea that would speak to luxury consumers who might not otherwise consider Constance or the Indian Ocean destinations it operates in.

We worked closely with the marketing and operations teams at C Resorts to bring the Brand Concept vividly to life.

A freestyle brand identity, stunning signature guest experiences, refreshing service, stylish design and a breakthrough communications campaign all played their part.

The result is a hotel brand for those of us seeking an escape from the everyday realities of life in the fast lane.

A place where fresh and friendly experiences don’t come at the expense of comfort and service. Where you can let it all go and bring it all back.