Advisory

High Value Counsel

Through bespoke luxury advisory, we combine decades of experience with fresh insight to guide luxury organisations past risk and towards opportunity.

Market research and analysis

Data-driven intelligence and competitor benchmarking to inform decisions and uncover growth opportunities.

Consumer and industry insights

Detailed analyses of consumer behaviours and trends to shape actionable luxury strategies.

Business modelling

Developing tailored revenue models and frameworks for scalable and sustainable brand growth.

Feasibility studies

Rigorous market assessments of new ventures and initiatives to evaluate potential and guide investment decisions.

Vision, Purpose & Values

Defining and articulating authentic brand ideologies that align teams and resonate with luxury audiences.

Team member engagement

Fostering motivated teams by cultivating brand advocacy through internal engagement programmes.

Concept creation

Transforming raw ideas into distinctive, market-ready brand concepts.

Brand strategy

Devising distinctive strategic platforms that position and drive enduring luxury brand value.

Brand architecture

Optimising brand portfolio structures for clarity, cohesion and scalability.

Naming

Developing distinctive, memorable names that encapsulate luxury brand identity and inspire recognition.

Product and service innovation

Designing standout luxury offerings to surpass consumer expectations.

Customer experience audit

Mapping and analysing customer journeys to optimise every luxury touchpoint.

Customer experience design

Shaping seamless, memorable experiences that embody the brand promise.

Service design

Engineering premium service protocols to deliver consistent excellence.

Workshop design/facilitation

Empowering teams through dynamic, expertly-led collaborative sessions.

Expert witness

Providing authoritative testimony and expertise in brand-related legal matters.

Agency

Invoking Luxury

We create, codify and choreograph exquisite, distinctive and irresistible experiences that perform at the leading edge of luxury.

Visual identity design

Creating distinctive visual systems that bring luxury brand values to life.

Verbal identity and copywriting

Shaping a proprietary tone of voice and inspirational brand storytelling.

Art direction and photography

Creating captivating, premium imagery that enhances brand perception.

Signage and way-finding

Designing elegant systems to harmonise navigation and branding.

Packaging

Developing luxurious packaging solutions that create memorable unboxing experiences.

Brand guidelines

Ensuring consistent, premium representation with detailed brand use frameworks.

Communications planning

Devising communication strategies that resonate across luxury touchpoints.

Campaign platform

Creating powerful campaign foundations that drive luxury brand narrative and growth.

Advertising

Delivering bold ideas that engage discerning audiences.

Media strategy

Optimising media channels for maximum reach and ROI.

Marketing collateral

Designing premium marketing materials that communicate brand value and distinction.

Operating collateral

Creating sophisticated operational applications that enhance brand delivery and experience.

Event design

Designing immersive experiences to captivate and inspire audiences.

Website design

Imagining immersive digital platforms that elevate luxury brand presence online.

NXGN

Rising Cohort

As the next generation of luxury consumer emerges, NXGN empowers luxury brands to understand and engage with this dynamic new market segment.

NXGN Briefing

Expert-led educational sessions offering actionable insights into next-gen luxury consumer behaviours.

NXGN Board

Facilitating C-suite access to hand-selected pioneers shaping the future of luxury.

NXGN Connect

Hosting in-person events that build genuine connections with emerging luxury audiences.

NXGN Influence

Delivering targeted digital strategies to inspire and engage the next generation.