6 October 2021
LUX* Resorts & Hotels
In 2011, Luxury Branding was appointed by the failing Naiade Resorts to devise a turnaround strategy that would rescue the brand from near bankruptcy and provide a new foundation for growth.
Industry
6 October 2021
2 August 2021
Dorchester Collection
Defining and implementing a unifying brand concept to englobe trophy hotel assets owned by the Brunei Investment Agency and located in the world’s major
gateway cities.
4 October 2021
Kerzner International
Luxury Branding was appointed to assist the board of Sun International Hotels Limited to forge a new identity for the company, which we branded as Kerzner International.
4 October 2021
What the New
‘Ultra-luxury’ Means
for Hotels
Luxury Branding enables luxury brands to stage elevated service and transformative experiences. Although we serve organisations in the tourism, travel, real estate, wellness and financial services sectors, hospitality is our sweet spot.
2 August 2021
Armani Hotels
& Resorts
Luxury Branding worked closely with Giorgio Armani and Emaar Properties to translate the eponymous fashion brand into the experience economy through hotels and branded residences.
4 October 2021
One&Only Resorts
In 2002, Sol Kerzner’s Sun International empire comprised two distinct businesses:
mega destination resorts with casinos at their heart (e.g. Sun City and Atlantis Bahamas)
and – in stark contrast – eight boutique luxury resorts including the Le Saint Géran, Mauritius and the Ocean Club, Bahamas.
2 February 2021
Public Spaces: Fighting Fire with Fire
From retailers to airlines, customer-facing organisations are hiring hoteliers at senior levels to transfer hospitality ‘technology’ into their operations. To date, the flow of know-how has been largely one-way but why are these previously discrete sectors beginning to converge on hospitality?
12 February 2021
The Name Game:
Part 1
Time was that naming a brand was quite simple. You just adopted your family name, which also served to distinguish private enterprise from public. Learn why and how brand naming has become more complex in this two part feature on the name game.
19 January 2021
Belmond
Luxury Branding was engaged to reboot the poorly-received rebranding of Orient Express Hotels to Belmond with signature programming to invest the new name with meaning.
12 February 2021
The Name Game:
Part 2
Where W had blazed a trail, the hotel industry – ever follower rather than an innovator – has tried to emulate and replicate W’s success to such an extent that possibly every inch of the lifestyle brand naming territory has been mined out.