How does one of the world’s most iconic fashion brands move smoothly and successfully into an entirely new hospitality space?
In 2005, Dubai property mogul Mohamed Ali Rashed Alabbar and Italian luxury fashion house Georgio Armani SpA agreed to develop an international collection of Armani Hotels & Resorts.
CEO Peter Venison and CMO Bruce Hutchison appointed Luxury Branding to translate the universally recognised fashion brand into the three-dimensional world of real estate, hospitality and hotel design, underpinned by a unique Armani brand of style and service.