The hospitality and branded real estate sectors are profoundly transforming as consumer brands venture beyond their traditional domains. Luxury Branding’s pioneering research charts this phenomenon, mapping the current and planned entry of 64 global brands into hotels and branded residences, spanning 434 projects worldwide.
As luxury operators consider adopting the latest digital solutions, a crucial distinction emerges: technology should enhance rather than replace the human touch that defines exceptional service.
The future of luxury hospitality lies in creating spaces where guests feel genuinely seen and engaged, where each stay contributes to personal growth, and where authentic connections form the foundation of a meaningful community.
Mungo Schmidt discusses what the next generation of luxury travellers is looking for from luxury hotels in this piece, ‘Peak Luxury: How Long Can London’s Grand Hotel Boom Last?’
In early 2023, Corinthia Hotels engaged Luxury Branding to spearhead its transformation from a respected operator to a leading ultra-luxury brand, setting the stage for a new era of ‘Properly Inventive’ hospitality as it prepares for ambitious global growth.
In the second phase of our collaboration with Corinthia Hotels, Luxury Branding developed positioning frameworks for each property. These frameworks highlight each hotel’s unique character while reinforcing the brand’s overarching ‘Grand Boutique’ identity across locations from London to Rome, Brussels to Bucharest and beyond.
I enjoyed joining Sam-Erik Ruttmann on the latest episode of his podcast, ‘The Social Hoteliery’, which aired on podcast platforms on 2 April, 2024.
In an era where the essence of luxury is not merely experienced but also exquisitely articulated, Luxury Branding, the leading luxury hospitality consulting firm, proudly introduces a boundary-pushing innovation: the Eloquence Embellishment Engine.
Following requests for a film of Piers Schmidt’s recent keynote presentation delivered at the Global Hospitality Talk, hosted by Raffles London, a studio recording is now available.
On 21 March 2024, Piers Schmidt gave the keynote at Global Hospitality Talk, the leading networking conference for the hospitality leadership and design community. Piers’ well received address identified the discrepancy in brand value between hotel brands and those in other luxury sectors and proposed steps the industry needs to take to grow their stature. This article is a condensed version of the presentation.