Shinsegae
Concept Creation
Luxury Branding partnered with the senior leadership of Shinsegae to create an innovative new homewares offering for its flagship stores in Seoul.
Through bespoke luxury advisory, we
combine decades of experience with fresh insight to guide luxury organisations past
risk and towards opportunity.
Luxury Branding partnered with the senior leadership of Shinsegae to create an innovative new homewares offering for its flagship stores in Seoul.
From retailers to airlines, customer-facing organisations are hiring hoteliers at senior levels to transfer hospitality ‘technology’ into their operations. To date, the flow of know-how has been largely one-way but why are these previously discrete sectors beginning to converge on hospitality?
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How many people noticed Nordstrom’s announcement that on October 3 2017, the first Nordstrom Local will debut in Melrose Place, Los Angeles? This may not sound like much of an event but look closer at what Nordstrom have planned.
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Collaborating closely with Value Retail's Chic Outlet Shopping team, Piers Schmidt devised and facilitated a series of round tables that were hosted at global travel fairs including Fitur, ITB, ATM, ILTM Shanghai and WTM.
With a unique blend of ‘calculated creativity’, Luxury Branding helps ambitious organisations to define and express how they are special, different, and better: special for their affluent customers, different and better than the competition.
Read MoreLuxury Branding introduces NXGN, a suite of four specialist services designed to facilitate luxury brands in the experience economy to forge meaningful and enduring connections with this distinctive cohort.
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