Service


4 October 2021

The Lusty Allure
of Loyalty

Love them or loathe them, loyalty programs are a defining feature of the hospitality landscape. But let’s take a step back. What, in fact, is being measured and rewarded by these programs? Is it really loyalty or incentivised habit? Are we actually faithful to the promoter brands?

Read more


4 October 2021

British Airways

Luxury Branding’s Founder, Piers Schmidt, led the team of 30 strategists, designers and project managers that conceived and delivered the controversial yet enduring rebranding of British Airways.

Read more