
13 December 2022
Celebrity Cruises
Celebrity Cruises President and CEO, Lisa Lutoff-Perlo, engaged Luxury Branding to facilitate course correction in the brand positioning of an award-winning cruise line.
Celebrity Cruises President and CEO, Lisa Lutoff-Perlo, engaged Luxury Branding to facilitate course correction in the brand positioning of an award-winning cruise line.
In 2002, Sol Kerzner’s Sun International empire comprised two distinct businesses:
mega destination resorts with casinos at their heart (e.g. Sun City and Atlantis Bahamas)
and – in stark contrast – eight boutique luxury resorts including the Le Saint Géran, Mauritius and the Ocean Club, Bahamas.