22 February 2023
Thyme
In late 2021, Your Doctor Group appointed Luxury Branding to refine the business concept and develop stand-out branding for a personalised private health offering designed for the so-called ‘one per cent’.
Service
22 February 2023
18 November 2022
Boutique Group
In partnership with Boston Consulting Group, Luxury Branding was engaged by the Public Investment Fund (PIF) of Saudi Arabia to develop the brand for Boutique Group.
2 August 2021
Paramount Hotels
& Resorts
Imagining and designing a new hospitality brand with the creativity of a famous Hollywood studio at its core.
2 August 2021
Dorchester Collection
Defining and implementing a unifying brand concept to englobe trophy hotel assets owned by the Brunei Investment Agency and located in the world’s major
gateway cities.
5 October 2021
Three Branding Lessons from Giorgio Armani
We live in an age of disruption and as economies, technologies and attitudes continue to change, so too does the art of branding.
4 October 2021
British Airways
Luxury Branding’s Founder, Piers Schmidt, led the team of 30 strategists, designers and project managers that conceived and delivered the controversial yet enduring rebranding of British Airways.
2 August 2021
Oneworld
Creating the name and brand identity for a global alliance between 15 of the world’s leading airlines.