Industry


28 November 2024

The Brand Extensions Blueprint (2025)

The hospitality and branded real estate sectors are profoundly transforming as consumer brands venture beyond their traditional domains. Luxury Branding’s pioneering research charts this phenomenon, mapping the current and planned entry of 64 global brands into hotels and branded residences, spanning 434 projects worldwide.

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27 March 2024

Global Hospitality Talk Postscript and Presentation

Following requests for a film of Piers Schmidt’s recent keynote presentation delivered at the Global Hospitality Talk, hosted by Raffles London, a studio recording is now available.

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8 June 2023

Piers Schmidt contributes article to ‘Branded Residences: An Overview’

We are pleased to highlight the contribution by Piers Schmidt, the Founder of Luxury Branding, to ‘Branded Residences: An Overview’, the recently published report by Graham Associates.

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10 November 2022

One Fine Mess?

Luxury villa rentals is a buoyant market, which positively grew through the pandemic, but we find this to be an immature industry ripe for service improvement and experience innovation.

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18 October 2021

Luxury Branded Residences

Luxury branded residences have become something of a staple in big budget developments and now they are not just for hotel brands. Plenty of high-end names have entered the fray with big, buzzy builds. Is this just the logical next step for brands who want a deeper connection with consumers?

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16 July 2019

Dubai property developer Damac completes acquisition of Roberto Cavalli

Damac is well-positioned to develop the brand’s licensing operations, which currently accounts for one-third of revenue.

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2 August 2021

La Selva Chiara

Concept creation, naming and branding for a luxury lifestyle estate located in a beautiful but lesser-known corner of Tuscany, Italy.

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2 August 2021

Paramount Hotels
& Resorts

Imagining and designing a new hospitality brand with the creativity of a famous Hollywood studio at its core.

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2 August 2021

Armani Hotels
& Resorts

Luxury Branding worked closely with Giorgio Armani and Emaar Properties to translate the eponymous fashion brand into the experience economy through hotels and branded residences.

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19 January 2021

Lazy Language and
Alphabet Soup

It was Dennis Potter who observed that “the trouble with words is that you never know whose mouths they have been in.” But caveat emptor if those words have sprung from the jaws of a property developer and their agents!

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