The hospitality and branded real estate sectors are profoundly transforming as consumer brands venture beyond their traditional domains. Luxury Branding’s pioneering research charts this phenomenon, mapping the current and planned entry of 64 global brands into hotels and branded residences, spanning 434 projects worldwide.
Luxury Branding partnered with the senior leadership of Shinsegae to create an innovative new homewares offering for its flagship stores in Seoul.
How many people noticed Nordstrom’s announcement that on October 3 2017, the first Nordstrom Local will debut in Melrose Place, Los Angeles? This may not sound like much of an event but look closer at what Nordstrom have planned.
Luxury Branding was engaged by Value Retail to audit and elevate the visitor experience being delivered across nine of the world’s most hospitable luxury shopping villages.
Repositioning one of the world’s premier department stores by imbuing it with the ‘spirit of the city’.
Collaborating closely with Value Retail’s Chic Outlet Shopping team, Piers Schmidt devised and facilitated a series of round tables that were hosted at global travel fairs including Fitur, ITB, ATM, ILTM Shanghai and WTM.