Prompted by the recent announcement of ELLE Hospitality, in her first opinion piece, our 2022 summer intern Libby Hudson unpicks the new phenomenon of media brands extending their print and digital mastheads into hospitality.
From our analysis of the profile, positioning, and promotion of 81 lifestyle hotel brands in conjunction with their dates of introduction emerges a series of fascinating correlations.
Luxury Branding enjoys a constructive and enjoyable relationship with Constance Hospitality Management, a leading Indian Ocean operator of luxury resorts. Between 2017-2019, we worked with Constance to develop for them an upper upscale lifestyle brand. The new brand will be launched officially in October 2022.
Piers Schmidt, who has advised three of the island’s local hospitality groups, explains why two Mauritian hotel companies unveiled second brands within days and metres of each other.
How and why did an established British hotel operator plan a move from hospitality into the crowded and complex market for later living?
For four years, Luxury Branding partnered with the Mumbai head office of The Indian Hotels Company Limited to create global advertising campaigns and refreshed branding for Taj Hotels, the hallmark of Indian hospitality.
Love them or loathe them, loyalty programs are a defining feature of the hospitality landscape. But let’s take a step back. What, in fact, is being measured and rewarded by these programs? Is it really loyalty or incentivised habit? Are we actually faithful to the promoter brands?
AccorHotels will now develop and manage the Orient Express brand within the luxury hospitality sector globally.
Concept creation, naming and branding for a luxury lifestyle estate located in a beautiful but lesser-known corner of Tuscany, Italy.
Imagining and designing a new hospitality brand with the creativity of a famous Hollywood studio at its core.