After standing pat for much of the consolidation wave, following its late-2014 buy of Kimpton, InterContinental Hotels Group has acquired Six Senses Hotels Resorts Spas, which becomes IHG’s second recent luxury acquisition after Regent.
Prompted by the recent announcement of ELLE Hospitality, in her first opinion piece, our 2022 summer intern Libby Hudson unpicks the new phenomenon of media brands extending their print and digital mastheads into hospitality.
From our analysis of the profile, positioning, and promotion of 81 lifestyle hotel brands in conjunction with their dates of introduction emerges a series of fascinating correlations.
In the world of luxury personalisation, the relationship between technology and craftsmanship is changing. Does that mean our definition of luxury is changing too?
Love them or loathe them, loyalty programs are a defining feature of the hospitality landscape. But let’s take a step back. What, in fact, is being measured and rewarded by these programs? Is it really loyalty or incentivised habit? Are we actually faithful to the promoter brands?
Not that there is nothing anything wrong with a wellness model that evidently pleases most people most of the time but change is afoot and it’s being driven by the changing demands of the luxury travelling consumer.
Luxury Branding enables luxury brands to stage elevated service and transformative experiences. Although we serve organisations in the tourism, travel, real estate, wellness and financial services sectors, hospitality is our sweet spot.
From retailers to airlines, customer-facing organisations are hiring hoteliers at senior levels to transfer hospitality ‘technology’ into their operations. To date, the flow of know-how has been largely one-way but why are these previously discrete sectors beginning to converge on hospitality?
Time was that naming a brand was quite simple. You just adopted your family name, which also served to distinguish private enterprise from public. Learn why and how brand naming has become more complex in this two part feature on the name game.
Where W had blazed a trail, the hotel industry – ever follower rather than an innovator – has tried to emulate and replicate W’s success to such an extent that possibly every inch of the lifestyle brand naming territory has been mined out.