5 October 2021
While guiding the brand-led transformation of Naiade Resorts into LUX* Resorts & Hotels, I coined the term ‘Sea of Sameness’ to describe the more or less generic offering of so many resort companies at the time.
4 October 2021
In 2002, Sol Kerzner’s Sun International empire comprised two distinct businesses:
mega destination resorts with casinos at their heart (e.g. Sun City and Atlantis Bahamas)
and – in stark contrast – eight boutique luxury resorts including the Le Saint Géran, Mauritius and the Ocean Club, Bahamas.