12 February 2021
The Orient Express brand will now depart from Platform A(ccor)
AccorHotels will now develop and manage the Orient Express brand within the luxury hospitality sector globally.
AccorHotels will now develop and manage the Orient Express brand within the luxury hospitality sector globally.
Luxury Branding was engaged to reboot the poorly-received rebranding of Orient Express Hotels to Belmond with signature programming to invest the new name with meaning.