2 August 2022
Brand Extension
Luxury Branding is experienced at translating consumer brands into the hospitality sector. Piers Schmidt was interviewed recently by Laura Powell for her piece on consumer brand extension for Hospitality Insights.
Client
2 August 2022
18 October 2021
Luxury Branded Residences
Luxury branded residences have become something of a staple in big budget developments and now they are not just for hotel brands. Plenty of high-end names have entered the fray with big, buzzy builds. Is this just the logical next step for brands who want a deeper connection with consumers?
2 August 2021
Armani Hotels
& Resorts
Luxury Branding worked closely with Giorgio Armani and Emaar Properties to translate the eponymous fashion brand into the experience economy through hotels and branded residences.
5 October 2021
Three Branding Lessons from Giorgio Armani
We live in an age of disruption and as economies, technologies and attitudes continue to change, so too does the art of branding.