Although luxury may be ethereal, you know it when you feel it.
We mould this wondrous thing, shaping its elusive qualities
to fashion the world’s most hospitable luxury brands.
With a blend of strategic rigour, creative flair and commercial acumen
we devise outstanding service and extraordinary experiences.
The hospitality and branded real estate sectors are profoundly transforming as consumer brands venture beyond their traditional domains. Luxury Branding’s pioneering research charts this phenomenon, mapping the current and planned entry of 64 global brands into hotels and branded residences, spanning 434 projects worldwide.
In early 2023, Corinthia Hotels engaged Luxury Branding to spearhead its transformation from a respected operator to a leading ultra-luxury brand, setting the stage for a new era of ‘Properly Inventive’ hospitality as it prepares for ambitious global growth.
In the second phase of our collaboration with Corinthia Hotels, Luxury Branding developed positioning frameworks for each property. These frameworks highlight each hotel's unique character while reinforcing the brand’s overarching ‘Grand Boutique’ identity across locations from London to Rome, Brussels to Bucharest and beyond.
Luxury Branding proudly introduces NXGN, a suite of four specialist services designed to help luxury brands in the experience economy forge meaningful and enduring connections with this distinctive cohort.
On 21 March 2024, Piers Schmidt gave the keynote at Global Hospitality Talk, the leading networking conference for the hospitality leadership and design community. Piers' well received address identified the discrepancy in brand value between hotel brands and those in other luxury sectors and proposed steps the industry needs to take to grow their stature. This article is a condensed version of the presentation.
Luxury Branding was appointed by Mauritian hotel group, Sun Resorts, to reimagine its philosophy and culture across all areas of the guest experience and inject new life into the 45-year-old brand.
As its next generation takes the helm, over four years between 2019-2023, Luxury Branding has guided an ambitious brand-led transformation of the family-owned Maldivian resort group Villa Resorts.
Luxury Branding is a strategic advisor specialising in generating sustainable brand value. Its principal experience is in the ultra-competitive premium segments of the tourism, travel, hospitality and residential real estate sectors.
Read MoreWith a unique blend of ‘calculated creativity’,
Luxury Branding helps ambitious organisations to define and express how they are special, different, and better: special for their affluent customers, different and better than the competition.
Luxury Branding introduces NXGN, a suite of four specialist services designed to facilitate luxury brands in the experience economy to forge meaningful and enduring connections with this distinctive cohort.
Read MoreFounded in 2002, Luxury Branding has conceived and operationalised distinctive brands for some of the luxury industry’s most distinguished players. The firm has successfully enabled visionary leaders to imagine or reinvent mould-breaking propositions for two decades.
